Many of the well-established high-end department stores that offered fine jewelry and unique designs have closed most, if not all, of their physical stores. Some have websites now but not all are still in business. This leaves a gap in traditional jewelry options. Bargain department stores are ideal for every day ordinary costume jewelry, and jewelry stores are where people go for engagement rings, special pieces, and custom pieces. The middle ground was covered by the now closed up-scale department stores.
Filling in the Gap
The demand for jewelry above the ordinary is being filled by new designers via E commerce websites. Some designers may also have small displays of their work in local hair salons, some beauty supply stores, and clothing stores. Designers are able to showcase modern and creative pieces, as well as classic jewelry re-visited. They increase exposure and reach customers on a global scale.
Browsing through some of these websites allows customers to find a designer or two that appeals to style preferences and personalities. The experience also helps customers learn more about what is trendy, what styles are on the cutting edge of fashion, and what is new and innovative this year. The public no longer needs to wait to discover what professional buyers for department and jewelry stores think is stunning in jewelry because customers now have direct access to designers. They can decide for themselves what jewelry options capture their attention.
Forget Mass-Produced Jewelry
Designers make their own jewelry in small batches to ensure high-quality. There will be a few stock pieces ready to ship out immediately, but most jewelry is made to order. Materials are hand-picked, carefully assembled, and finished with strong clasps that will not break or bend easily. The pricing for high-quality jewelry is much less than customers anticipate. This means customers can replace the bargain jewelry with quality jewelry and stay within a budget.
Custom pieces are offered by some new designers at affordable pricing creating the opportunity for customers to own pieces that are special to them on a personal level and unlike anything else seen before. Customers can learn more here about the process of discussing, ordering, and selecting materials for exquisite custom pieces. Explore all jewelry options before settling for something that is mediocre.